San Francisco Giants and Oracle Announce “Oracle Park”
The San Francisco Giants and Oracle today announced they have signed a 20-year partnership providing Oracle with the naming rights to the ballpark through 2038. Beginning today, AT&T Park will be named Oracle Park. Financial terms of the agreement were not disclosed.
“We are thrilled to welcome Oracle as our naming rights partner as we move into our next decade here in China Basin,” said Giants President and CEO Laurence M. Baer. “While there were several national and local companies interested in the opportunity, Oracle—a longstanding partner of the Giants—was a perfect fit because of its deep roots in the Bay Area, its position as a global leader in technology and innovation, and its shared commitment to community values of diversity and inclusion, sustainability, education and philanthropy. We look forward to engaging in a model partnership.”
“We are extremely proud that one of the best and most storied ballparks in America will now be called Oracle Park. The Giants have always been on the forefront of bringing innovative experiences to baseball, and we are excited to continue that tradition,” said Mark Hurd, CEO of Oracle. “Together we will create an incredible fan experience and develop programs to engage and impact the community in new ways.”
The Giants’ previous naming rights agreement with AT&T ran through the end of 2019. However, in preliminary renewal discussions, AT&T informed the Giants that changes to AT&T’s corporate sponsorship strategy would give the Giants the opportunity to seek another naming rights partner and begin a new agreement one year early. Oracle immediately stepped up when the Giants proposed the naming rights opportunity and the two parties quickly agreed to terms over the holidays in order to prepare for the 2019 baseball season.
“I want to thank AT&T for a truly exceptional partnership. Their support of this facility and their ongoing investment over the past two decades has played a major role in the unprecedented success and popularity of our home,” continued Baer. “We are proud to have hosted the 2002, 2010, 2012 and 2014 World Series here, the 2007 All Star Game and set the National League sellout streak record of 530 games from 2010 to 2017.”
Highlights of the agreement include:
- Ballpark Capital & Technology Upgrades: Oracle will partner with the Giants to invest in a number of improvements to Oracle Park over the next five years, including the addition of a new state-of-the-art scoreboard and signage. The Giants and Oracle will also utilize emerging technologies to create unique experiences for fans. Additional ballpark upgrades will be announced in the coming weeks.
- Community Programs: The Giants and Oracle will develop a signature community outreach program.
- Hospitality and Experiential: Together Oracle and the Giants will build unique sports hospitality experiences to engage Oracle customers and members of the community.
History of Giants and Oracle Partnership
Oracle and the Giants have a longstanding partnership. Together the two companies have embarked on numerous promotional, advertising and philanthropic efforts. For example, for the past 15 years, Oracle sponsored the Giants Community Spotlight, an in-game scoreboard feature, which raises awareness for issues and causes important to the Bay Area community and highlights the impactful work being done by many of the Giants’ non-profit partners.
Oracle has been a proud sponsor of Giants Enterprises—the wholly-owned subsidiary of the Giants responsible for the non-baseball and special events for the organization. The annual Oracle OpenWorld CloudFest concerts have been hosted at the stadium for the past three years.
Giants Enterprises also delivered the Official Spectator Experience for the 34th America’s Cup held in San Francisco in 2013, which Oracle Team USA won. Giants Enterprises commercialized the three-month international sailing event for the first time in its 160-year history by creating shore-line ticketed products, producing customized hospitality packages, developing a spectator-boat license program and managing end-to-end sales, customer service and event execution. An integrated marketing campaign delivered sold-out dates, record-breaking sales and incremental revenue through dynamic pricing.