SEO Tips for Ecommerce Sites
1. Adapt the online store for mobile devices
Adaptation of web design for mobile devices has ceased to be “optional extra”. Today, it is no less important than the convenience of using the site on a personal computer. Mobile-friendly sites have a much better chance to get on the top rankings in the top search engines.
Second , search engines already run algorithms that take into account the adaptability of websites for mobile devices: in February last year Yandex launched algorithm “Vladivostok”, and in November, Google began testing Mobile-first index.
In connection with these changes, adapt the mobile version to date is almost as important ranking factor, as well as the quality of the text content on the site. And that content was equivalent to all the pages (as is often the case that a mobile version of its less), use the responsive design .
. Optimize your site eCommerce for voice search queries
Many users are accustomed to the voice assistant (Siri, Cortana, Google Now, etc.), but because the biggest advantage will be the optimization of the online store for voice calls . That is, for a more natural speech.
For example, the keyword phrase to search for threats should not simply “shoes” and “I need running shoes” . Voice queries longer printed and accurately reflect the desire of the user.
Search Engines reveal options for the most popular searches in response to the key request. This list is useful to know whether the user will find the title it on your site.
3. Use relevant phrases
There are ways to get rid of the headaches associated with the selection of keywords. In order to not be repeated in the posts and pages and does not only use the direct entry, you can choose the relevant phrases. There are services that help you to do this, for example, the Rank Tracker .
You can also use the scheduler Google AdWords that displays the number of impressions Keyword.
4. Analyze the data statistics systems
Experts believe that the importance of metrics in 2017 will only grow. Their analysis allows us to monitor the quality of content, study bounce rate, time on site, scroll depth to determine the most effective interactions, as well as to analyze the so-called behavioral factors.
What metrics are recommended to use? Visibility on the semantic kernel, attendance of a site, bounce rate, time on page, and others. Data can be collected, for example, in the services Google Analytics
5. Analyze your site logs
The importance of the site analysis logging talked a lot in the past year. It is the primary information , which makes it possible to learn how to search refers to the site, analyze its performance and detect problems, difficult to define other SEO-tools.
Logs contain a variety of information – domain and the IP, date and time, visited page, its size in bytes, and so on
One of the favorites in this important matter – the storage system, and log analysis Splunk .
6. Perform a local optimization
In a few years Google has dominated the trend of local optimization. In other words, it is called “local SEO» , when the site is optimized with reference to any geographical area.
Strengthening the impact of voice search to Google (and partly in Yandex) makes this factor is very important. The long “tails” of voice queries that are linked to the metro station or the district of the city, can lead potential customers to your site. Therefore, take care of the availability of addresses and contact details of all the branches, outlets and offices of your online store .
Be sure to include the metro station and location map (in the form of interactive maps and text).
8. Diversify content
Text content all also plays a big role in a competent SEO-Optimization Internet shop. Analyze the content of your site, remove what you think can be boring, and, therefore, ineffective .
But do not forget about the videos, photos and audio clips. Adding high-quality media content significantly improves behavioral performance on the site. Analyze and learn: the constant movement forward necessarily produce the desired result.